Care launches its new brand identity

At the end of a long internal process, and in coincidence with the new year and the many upcoming developments for the company, Care is proud to launch its new corporate identity. It is the third version since its foundation and it constitutes a substantial evolution from the previous one, inaugurated in 2016 and later partly updated.

Digital communication is in continuous change and it’s important to follow its developments in order to keep a clear and fresh corporate identity. In our case, the new logo represents a step forward: although it loses the traditional upper arch, symbol of protection and care, it wins in evidence and linearity with the great “C”, derived from the terrestrial globe, a representation of our internationality.

The new blue colour, particularly dynamic and sparkling, instills a feeling of innovation and contemporaneity. It is matched by a new palette of colours, identifying each area of risk, offering further clarity and facilitating an equal classification of the various products. Additionally, it is supported by a series of particularly sophisticated and soft colour gradients, which are useful in transitions and as a space of projection of various elements. Finally, new fonts facilitate the reading of texts, while maintaining the usual elegance.

The paper catalogue changes format, from the much esteemed square one to an original vertical cut. It is more concise and lighter in its contents, yet recognisable for its quality and readability, thanks to the use of refined papers. The same can be said for our new folders, envelopes and business cards.

Finally, the website: showcase and arrival point of each person interested in getting to know us, it puts together in a few, linear sections all of our activities and main products, split by area. In this way, it facilitates the collection of key information and encourages further discussion, thank to the contact modules. Bilingual, of course, it also includes the usual and popular blog, which will show regular updates and will offer insight on current insurance topics. A work in continuous progress, it will be updated in time, following Care and its clients, by putting itself as a point of contact between different communication requirements and a point of arrival from social media platforms. At the same time, it will share our values and our identity from here to the next years. To all our public, then, enjoy your reading!